// new media class


Philipp Toegel — EXHIBITION EXHIBITION

Exhibition in the Cloud — Summer 2012

The process of exhibiting changes the exhibit itself.

The object is never just there, it is never a finished entity that represents a thought, no meanings are directly engraved in it. The object in the artists Imagination it is not the same as the one in his workshop. The work in the galery differs from the one in an auction. Even though physically the same, they can mean utterly different things, depending on the context.

Everyone who is involved in the process of exhibiting the object applies his definitory power to it; be it the artist himself, the curator, the blogger, visitor …

In this work i create an exhibit that physically changes through the course of the exhibition in the cloud. Thus making visible the different influences that take part in the making of meaning of a work.